Since the advent of the automobile age a century
ago, the beach cruiser has become a nostalgic
presence found along ocean shorelines worldwide.
Usually old, and always rusted, the beach cruiser is
an integral part of the beach and surfing culture.
To those who cast only a cursory glance, the cruiser
is often seen as no more than an unwelcome eyesore.
But to those who look beyond its rusty and faded
skin, the cruiser is truly the embodiment of a
unique lifestyle marked by sun, sand, salt and surf.
Leisurely passing time with fellow cruisers while
their owner searches out that perfect wave is truly
Paradise – the Paradise of a beach cruiser.